The shop signs its posts the way it answers the phone. This one opened with “Dear Friends & Families” and closed with “Sincerely, Friends & Family Bake Team”, and everything in between was a list of thank-yous.
There were three of them. Thank you, Christopher. Thank you, @dineoutwithdee. And thank you to the dear valued regular customers, for always visiting the bakeshop.
Thank You very much for your unending support to us. Thank you for giving us the opportunity to serve you.
Friends & Family Bake Team
The @dineoutwithdee mention came with a repost. She had written about the ube custard ball: “Omg also had this insanely good Ube custard ball from this small Filipino bakery next to Fan Tan Alley! I wish I bought more.” The shop added one word of its own over the top of it. Sarap.
Nothing was on offer, nothing was being launched. It is simply the sort of thing this bakery posts, over and over, in between the trays.